OLN to chair panel of experts at Boutique Wineries Tasting

03 September, 2010

Off Licence News is offering independent retailers expert advice on how to put their business on the map and keep customers coming back, at this yearís Boutique Wineries Tasting.

A panel of experts will share their views on creating a successful niche and promoting it with effective marketing.

Among them will be Jane Cuthbertson, owner of Prestonís Barrica Wines Ė who won Best Independent Wine Retailer at this yearís Drinks Retailing Awards, and will reveal the secrets of her success.

Bill Rolfe, the former Unwins marketing director who recently opened his first Market Square shop and runs 10 International, will talk about ways independents can triumph over larger rivals.

OLNís sister magazine Harpers Wine & Spirit will hold a panel discussion about the best price point for boutique wines, and there will be representatives from Romania, Uruguay and Chile.

The tasting takes place on September 21 from 10.30am-5pm in the River Room, Millbank Tower, London. Visit boutique-wineries.co.uk.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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