Retailer dreams up dinner competition

03 September, 2010

Online retailer Find Wine is running a competition for a consumer to win a dinner party in their own home for themselves and nine guests.

To enter, consumers are being asked to nominate their dream dinner party menu with the winning entry being chosen by an independent panel of foodies.

Writer and broadcaster Joe Wadsack will play the part of Find Wine’s “ultimate dinner guest”, who will turn up with the ingredients for the chosen menu and specially matched wines – he’ll also cook the meal and provide “endless banter, witty commentary and tall tales”.

Find Wine founder Mike Howes said: “Our philosophy is to make wine fun and approachable. The aim of the competition is to engage the consumer in a memorable and slightly off-beat manner.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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