Bulmers app to help locate brand

03 September, 2010

Heineken UK has launched a phone app for its Bulmers cider brand.

The application is designed to direct consumers to the nearest outlet stocking the brand’s limited edition Summer Blend, using the phone’s GPS.

The launch of the app – which works on iPhones and Androids – coincides with a new Bulmers website and a Facebook fan page, which features a version of the stockist finder.

Brand manager Douglas Cook said: “As with any limited edition product, it is only available in selected outlets and our consumers are asking us where they can go to find it.

“It’s fantastic to be able to use technology like this to help consumers and especially great for that spontaneous purchase on the way home from work when the sun is shining.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter