Aero capitalises on sharing bags

03 September, 2010

Nestlé Confectionery has launched a £1 price-marked bag for Aero Bubbles.

The bag is aimed at convenience retailers and looks to capitalise on the increasing popularity of sharing bags and products with round price points, Nestlé said.

The launch follows the recent introduction of a £1 block for Aero.

The Aero Bubbles £1 bag will be available in both peppermint and milk varieties.

Nestlé said IRI figures showed the sharing bag market to be worth £758 million, up 8% by value in the year to July 17.

The company has also produced 35p price-marked individual packs of Rowntree’s Fruit Pastilles, Randoms, Smarties, Milkybar and Milkybar Buttons.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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