Tesco review signals 'bright future' for fortifieds

07 September, 2010

Maxxium UK is heralding six new listings for port and sherry as positive signs for the future of the fortified wine category.

Tesco is listing bottle and 1-litre sizes of Cockburn’s Special Reserve port and has added 1.5-litre bottles of Harveys Bristol Cream, 50cl Harveys Fino, and bottle sizes of Harveys Reserve and Amontillado sherries to its range.

The supermarket already lists Bristol Cream in standard and 1-litre bottle sizes.

David Everett, off-trade sales director for Maxxium UK, said: "We believe there is a bright future for the fortified wine category in the UK and that the new listings will boost the profile of these delicious wines.”

Tesco fortified wine buyer Helen Johnston added: “Our recent category review has brought more excitement to the Tesco fortified range.

“Sherry is an integral part of the range and we are pleased to be working with Maxxium to offer more choice for our customers.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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