Midlands favourite to launch in off-trade

13 September, 2010

A Midlands brewery is set to offer one of its most popular beers in bottles for the first time.

Malvern Hills Brewery has won a string of awards for its Black Pear bitter, a 4.4% abv ale which takes its name from the coat of arms given to Worcester by Elizabeth I.

Brewer Paul Hathaway said the beer was being bottled by Branded Drinks and would be supplied initially in pasteurised format, though the company has hopes of producing a bottle-conditioned version in due course.

The beer is expected to be available to the off-trade in October or November.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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