Black Tower has Mini as a prize

17 September, 2010

German wine brand Black Tower is giving consumers the chance to win a Mini in an on-pack promotion.

The competition runs on 1.5 million bottles from October until next spring.

Runner-up prizes of wine and £10 HMV vouchers to be used for movie downloads will also be on offer.

Nik Schritz, managing director of brand owner Reh Kendermann, said: “Black Tower continues to demonstrate its value as a dynamic, must-stock brand with a high rate of sale.

“This promotion will help forge brand sales even further and provide retailers with powerful sales support throughout the festive season and through to next spring.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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