Multiples help shoppers Get Wine Wise
Published:  17 September, 2010

A new wine education campaign is introducing Tesco and Sainsbury’s shoppers to wine brands from around the world.

Get Wine Wise is sending two mobile wine bars to each of the two supermarkets’ 25 biggest stores in the run-up to Christmas to let consumers sample the wines.

The UK’s top 10 wine-producing countries – Australia, France, Italy, South Africa, Chile, Spain, Argentina, New Zealand, Germany and the US – will have a brand representing them, with each allowed to sample two wines.

Staff at the wine bars will accompany consumers into the shops to find their preferred wines on-shelf. Get Wine Wise would not reveal who its wine sponsors are, or whether Tesco and Sainsbury’s are helping finance the event.

Campaign director Brian George said: “Although wine is a huge market, further growth and development is being hindered by the lack of basic consumer wine knowledge and the propensity to buy on price or deal alone, rather than quality.”?The Get Wine Wise roadshow sets off in mid-November and will be backed by national and regional press ads.




Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter