Vineking looks to expand

17 September, 2010

The Vineking’s Erik Laan is planning to open as many as 15 new shops outside his Surrey base over the next five to seven years.

He will open the first of a new range of “posh off-licences” on Reigate’s high street in Surrey next month, but said he was also interested in looking further south to Crawley or Horsham, West Sussex, and into London.

Laan said he would be looking for smaller premises, but wouldn’t be targeting former First Quench sites.

James Halliday, manager of the new Reigate store, said it will offer a range of beers sourced from US microbreweries and “more interesting spirits” produced by small distilleries. He said wine prices will range from £5-£15.

Laan said: “People don’t necessarily want to go to a wine merchant all the time. I want to get more of a local vibe going and have some really nice, fun shops.

“In the short term I’ll look to open maybe two more shops next year and around seven to 15 within five to seven.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter