Dewar’s range gets a facelift

17 September, 2010

Bacardi has revamped the packaging for its Dewar’s whisky range.

A two-part front label split by a wave design has been introduced to symbolise the whisky’s well-rounded flavour and create a “window on to the whisky”.

Packaging for Dewar’s White Label and 12 Year Old have been released first, with 15 and 18 Year Old to follow.

Senior global category director Iain Kennedy said: “Dewar’s believes in making full, well-rounded whiskies – and it is this taste which was the inspiration for our packaging design.”?.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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