Oasis offers lunch hour prizes?

17 September, 2010

After 15 years on the market, CCE has embarked on the first ever on-pack promotion for the Oasis soft drinks brand.

The competition gives consumers the opportunity to win The Greatest Lunch Hour in the History of Ever, defined as three hours taking part in a range of experiences including driving a tank, building a rocket, tightrope walking, chocolate making, riding in a helicopter and “hanging out with llamas”.

The text-to-win competition also has a bonus prize of a £100 restaurant voucher and there will be instant-win prizes of a free bottle of Oasis.

The promotion runs throughout September on 50cl and 1.5-litre bottles, and will be backed by a 10-second tag on the existing Fruity Drinks and Lunchtime Dreams TV ad.

There will be dedicated radio ads, a six-sheet outdoor campaign and POS.

Oasis launched a marketing campaign to tap into lunchtime sales earlier this year. CCE says TNS Worldpanel data suggests Oasis is the number one indexing soft drink consumed with sandwiches.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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