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17 September, 2010

A Caramel Cream variety of Kit Kat Senses is being launched by Nestlé UK on September 27.

The new flavour will replace the existing hazelnut bar which Nestlé claimed had added £33 million to the confectionery market since its launch.

Packs with a pink ribbon flash will mark the launch, with a 10p donation going to the charity Breast Cancer Campaign in support of October’s Breast Cancer Awareness month, when consumers activate the donation online.

The launch is being backed by a £2 million ad campaign targeted at 25 to 34-year-old women, including outdoor and digital activity.

PR activity will include the chance to win tickets to the Concert for a Cure in December, featuring up-and-coming and established British artists.

Trade communications manager Graham Walker said: “Research shows innovation drives category growth. Kit Kat Senses has been successful in bringing female consumers to the market.”




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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