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17 September, 2010

A Caramel Cream variety of Kit Kat Senses is being launched by Nestlé UK on September 27.

The new flavour will replace the existing hazelnut bar which Nestlé claimed had added £33 million to the confectionery market since its launch.

Packs with a pink ribbon flash will mark the launch, with a 10p donation going to the charity Breast Cancer Campaign in support of October’s Breast Cancer Awareness month, when consumers activate the donation online.

The launch is being backed by a £2 million ad campaign targeted at 25 to 34-year-old women, including outdoor and digital activity.

PR activity will include the chance to win tickets to the Concert for a Cure in December, featuring up-and-coming and established British artists.

Trade communications manager Graham Walker said: “Research shows innovation drives category growth. Kit Kat Senses has been successful in bringing female consumers to the market.”




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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