Pringles Screams about Halloween?

17 September, 2010

A Sour Scream & Onion limited edition flavour is joining the Pringles crisps range for Halloween. The product is now available along with branded pre-filled displays and POS.

Paul Lettice, trade communications manager at P&G, said: “Sour Cream & Onion is Pringle’s best-selling flavour, so we know consumers will love this original artwork for Halloween.

“Retailers should ensure they have a good stock of limited edition Pringles, as well as a clear section with other themed essentials to make the most of the potential sales opportunity.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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