Pringles Screams about Halloween?

17 September, 2010

A Sour Scream & Onion limited edition flavour is joining the Pringles crisps range for Halloween. The product is now available along with branded pre-filled displays and POS.

Paul Lettice, trade communications manager at P&G, said: “Sour Cream & Onion is Pringle’s best-selling flavour, so we know consumers will love this original artwork for Halloween.

“Retailers should ensure they have a good stock of limited edition Pringles, as well as a clear section with other themed essentials to make the most of the potential sales opportunity.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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