JTI gives Sterling packaging makeover?

17 September, 2010

JTI is updating the packaging for its Sterling value cigarette brand.

Existing packs are carrying information about the redesign this month and in October the new packs will be available with a cellophane wrap covering.

The complete new look will go on-shelf in November. UK head of communications Jeremy Blackburn said: “The new look will keep the brand modern and relevant for adult smokers who are looking for a quality proposition at a value price.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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