JTI gives Sterling packaging makeover?

17 September, 2010

JTI is updating the packaging for its Sterling value cigarette brand.

Existing packs are carrying information about the redesign this month and in October the new packs will be available with a cellophane wrap covering.

The complete new look will go on-shelf in November. UK head of communications Jeremy Blackburn said: “The new look will keep the brand modern and relevant for adult smokers who are looking for a quality proposition at a value price.”




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