Drinkaware reveals its survey results

17 September, 2010

More than a third of young adults drink to get drunk, according to an ICM Poll for alcohol awareness charity Drinkaware.

The survey also found that three-?quarters of 18 to 24 year olds regret their drunken behaviour, including not knowing how they got home, having a one-night stand or ending up in hospital.

The survey was conducted to launch Drinkaware’s latest Why Let Good Times Go Bad? campaign, being run with the backing of 40 drinks companies.

More than 7,000 supermarkets and off-licences will use in-store signs to provide “tips for smarter drinking”.

The campaign will also be branded on 13 million drinks packs, and posters will appear in phone boxes and train stations.

Drinkaware chief executive Chris Sorek said: “We know most young adults drink, but the fact that so many get into situations they regret means we should nudge them to change their behaviour.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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