Drinkaware reveals its survey results

17 September, 2010

More than a third of young adults drink to get drunk, according to an ICM Poll for alcohol awareness charity Drinkaware.

The survey also found that three-?quarters of 18 to 24 year olds regret their drunken behaviour, including not knowing how they got home, having a one-night stand or ending up in hospital.

The survey was conducted to launch Drinkaware’s latest Why Let Good Times Go Bad? campaign, being run with the backing of 40 drinks companies.

More than 7,000 supermarkets and off-licences will use in-store signs to provide “tips for smarter drinking”.

The campaign will also be branded on 13 million drinks packs, and posters will appear in phone boxes and train stations.

Drinkaware chief executive Chris Sorek said: “We know most young adults drink, but the fact that so many get into situations they regret means we should nudge them to change their behaviour.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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