Limited edition pack from Carling

22 September, 2010

Carling is launching a limited edition 10-can pack with a branded glass.

The packs are available in the impulse channel.

Annette Middleton, senior brand manager at Molson Coors (UK), said: “We believe the experience consumers have of beer is inconsistent and the in-home drinking experience is often lacking in substance.

“We are committed to ensuring that every in-home beer drinking experience is as good as it should be.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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