Limited edition pack from Carling

22 September, 2010

Carling is launching a limited edition 10-can pack with a branded glass.

The packs are available in the impulse channel.

Annette Middleton, senior brand manager at Molson Coors (UK), said: “We believe the experience consumers have of beer is inconsistent and the in-home drinking experience is often lacking in substance.

“We are committed to ensuring that every in-home beer drinking experience is as good as it should be.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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