No more Wimbledon for Blossom Hill

23 September, 2010

Blossom Hill has ended it sponsorship of Wimbledon after four years.

Owner Percy Fox said it was time for the brand to run a summer campaign that ran beyond Wimbledon fortnight, after reporting a very successful summer.

Blossom Hill was the UK’s top rosé brand over the three summer months, and increased its market share by 15% according to Nielsen.

Its £1 million Summer Perfectly Served campaign, which centred around Wimbledon, gave it 74% brand awareness among its core target audience – up from 68% in 2009, according to media analysts Millward Brown.

Blossom Hill’s plans for the coming summer are to be announced early next year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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