Blossom Hill ends Wimbledon link

01 October, 2010

Blossom Hill has ended it sponsorship of Wimbledon tennis after four years.

Owner Percy Fox said it was time for the brand to run a campaign that went beyond the Wimbledon fortnight, after reporting a very successful summer.

Blossom Hill was the UKís top rosť brand over the three summer months, and increased its market share by 15% according to Nielsen.

Its £1 million Summer Perfectly Served campaign centred around the tournament and gave it 74% brand awareness among its core target audience Ė up from 68% in 2009, according to media analyst Millward Brown.

Blossom Hillís plans for the coming summer are to be announced early next year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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