Grants zones in on Tullamore Dew

01 October, 2010

Scotch whisky producer William Grant & Sons has sold its Carolans, Frangelico and Irish Mist liqueur brands, less than three months after buying them from Magners firm C&C International.

Italian spirits group Campari is paying e128 million for the liqueur brands.

The latest deal is a clear sign that Tullamore Dew Irish whiskey was the key prize for Grants in the package it originally bought.

Grants has already set up a new marketing office in Dublin to handle the brand.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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