Coca-Cola kicks off SPL connection

01 October, 2010

Coca-Cola GB has signed a deal to become an official partner of football’s Scottish Premier League from the start of the 2010/11 season.

The three-year deal was sealed by SPL chief executive Neil Doncaster (pictured left) and Alan Halliday, regional director Scotland for CCE.

Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”?Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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