Powerade brings out zero cal drink

01 October, 2010

CCE has launched a zero-sugar, calorie-free version of its Powerade fitness drink.

Powerade Zero will be available in Berry & Tropical and Red Fruits flavours.

The product has already been launched in the US where it has sales of US$181 million, according to Nielsen Databank.

The launch is being supported by TV, outdoor and press advertising.

There will also be digital activity and sampling opportunities, and heptathlete Jessica Ennis will continue to front the Powerade brand as official ambassador.It is the official fitness drink of Team GB athletics.

Trade communications manager Selena Taylor said: “The launch of Powerade Zero represents a huge opportunity to drive profits for retailers in the sports and energy sector.

“There are 1.8 billion active sporting occasions among Powerade’s core audience each year.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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