Blossom Hill ends Wimbledon link

01 October, 2010

Blossom Hill has ended it sponsorship of Wimbledon tennis after four years.

Owner Percy Fox said it was time for the brand to run a campaign that went beyond the Wimbledon fortnight, after reporting a very successful summer.

Blossom Hill was the UK’s top rosé brand over the three summer months, and increased its market share by 15% according to Nielsen.

Its £1 million Summer Perfectly Served campaign centred around the tournament and gave it 74% brand awareness among its core target audience – up from 68% in 2009, according to media analyst Millward Brown.

Blossom Hill’s plans for the coming summer are to be announced early next year.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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