La Ch‚sse forges Le Creuset connection

01 October, 2010

French wine brand La Ch‚sse is giving consumers the chance to win £500 worth of Le Creuset cookware in a neck-collar promotion.

There are runners-up prizes of Screwpull accessories in the promotion which runs in multiples until February.

UK agent Guy Anderson Wines said the Le Creuset promotion was the first in a series with the cookware producer, aimed at linking La Ch‚sse wines with food.

It coincides with the launch of a La Ch‚sse website which has tips on food and wine pairing.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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