La Ch‚sse forges Le Creuset connection

01 October, 2010

French wine brand La Ch‚sse is giving consumers the chance to win £500 worth of Le Creuset cookware in a neck-collar promotion.

There are runners-up prizes of Screwpull accessories in the promotion which runs in multiples until February.

UK agent Guy Anderson Wines said the Le Creuset promotion was the first in a series with the cookware producer, aimed at linking La Ch‚sse wines with food.

It coincides with the launch of a La Ch‚sse website which has tips on food and wine pairing.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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