La Ch‚sse forges Le Creuset connection

01 October, 2010

French wine brand La Ch‚sse is giving consumers the chance to win £500 worth of Le Creuset cookware in a neck-collar promotion.

There are runners-up prizes of Screwpull accessories in the promotion which runs in multiples until February.

UK agent Guy Anderson Wines said the Le Creuset promotion was the first in a series with the cookware producer, aimed at linking La Ch‚sse wines with food.

It coincides with the launch of a La Ch‚sse website which has tips on food and wine pairing.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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