Austria welcomes higher wine prices

01 October, 2010

Austrian wine producers have welcomed an increase in prices paid for their wines in overseas markets. Figures from Statistik Austria showed export values up 10% in the first half of 2010, against a 3.3% decrease in volumes.

The average price per litre of exported wine rose from e1.68 to e1.91 over the same period. The share of bottled wine exports rose from 86% to 90%.

Willi Klinger, general manager of the Austrian Wine Marketing Board, said: “We’ve achieved the highest average price ever, which brings us even closer to a goal we set in 2007 to reach an average export price of e2 per litre.”?Sales gains were made in the UK market in early 2010 following what the AWMB called a “difficult” 2009.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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