Versare relaunches with extended varieties and labels

01 October, 2010

Cellarvino has relaunched its Versare Italian wine brand with new labels and outer packaging.

A Sauvignon Blanc and Shiraz have also been added to the range, which is aimed at independent retailers through the wholesale channel.

The new wines join a line-up which already comprises Pinot Grigio, Chardonnay, Pinot Grigio Rosé, Cabernet Sauvignon, Merlot, Rosso and Bianco.

The new labels give greater emphasis to Veneto – the region where the wines are made – and the brand name and grape variety have been colour-coded. The wines have an rrp of £3.99.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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