Investigation into fake vodka

01 October, 2010

Asda and Diageo are investigating claims that bottles of Smirnoff on sale in a store in Lancashire contained water instead of vodka.

The problem came to light after two customers at an Asda branch in Accrington returned bottles of the brand bought from the shop.

Diageo has taken samples from the same batch from the store for testing.

A Diageo spokeswoman said: “We are currently working with Asda to investigate this consumer complaint. We take all complaints very seriously and are in communication with both Asda and the consumers concerned about the matter.”?Asda said it was investigating the claims but was referring enquiries to Diageo as the Smirnoff brand owner.

An Asda spokeswoman said: “Unfortunately, the bottle posted for testing got smashed in transit.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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