Farmhouse cider sales now online

01 October, 2010

An online business has been formed to sell cider from farmhouse producers directly to consumers.

Cider Club UK has been founded by IT consultant and web designer Duncan Mercer and is selling ciders from individual producers by the 12-bottle case, along with a number of mixed cases.

The service also invites users to join its Cider Circle to receive a pre-selected case by subscription. Circle members get a 10% discount on extra purchases.

Mercer said he started the business in response to finding a lack of traditional farm-produced ciders online.

Its very early days but each day were gradually gaining awareness, he said.

Producers represented on the website include Brook Farm, Mahorall and Ross-on-Wye Cider & Perry.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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