Coca-Cola kicks off SPL connection

01 October, 2010

Coca-Cola GB has signed a deal to become an official partner of football’s Scottish Premier League from the start of the 2010/11 season.

The three-year deal was sealed by SPL chief executive Neil Doncaster (pictured left) and Alan Halliday, regional director Scotland for CCE.

Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”

Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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