Poster campaign for Crabbie's

05 October, 2010

Halewood International has launched a national 48-sheet poster campaign for its Crabbie’s alcoholic ginger beer.

The campaign will run for two weeks across 2,000 sites featuring Crabbie’s TV ad characters George and Camilla.

Brand manager Al Cross said: “The brand has been supported over spring, summer and autumn and there’s more exciting activity to come in the run-up to Christmas.”

Crabbie’s support this year has included TV sponsorship and sampling at food festivals.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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