Poster campaign for Crabbie's

05 October, 2010

Halewood International has launched a national 48-sheet poster campaign for its Crabbie’s alcoholic ginger beer.

The campaign will run for two weeks across 2,000 sites featuring Crabbie’s TV ad characters George and Camilla.

Brand manager Al Cross said: “The brand has been supported over spring, summer and autumn and there’s more exciting activity to come in the run-up to Christmas.”

Crabbie’s support this year has included TV sponsorship and sampling at food festivals.

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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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