Bulmers adds Red Apple

09 October, 2010

Bulmers is launching a limited edition Red Apple cider.

The product will be on sale from November until next spring and will be supported by a marketing campaign including national outdoor advertising in November.

The launch follows another limited edition cider called Summer Blend earlier in the year.

Red Apple is made using specially selected Katy apples from Herefordshire orchards.

Doug Cook, brand manager at Heineken UK, said: “Bulmers Summer Blend proved to be an outstanding success and surpassed our expectations.

“It proved popular not only with existing cider drinkers but also in growing the category by introducing more people into cider.

“Red Apple is a fantastic liquid and we are confident that it will prove to be just as successful.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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