Bulmers adds Red Apple

09 October, 2010

Bulmers is launching a limited edition Red Apple cider.

The product will be on sale from November until next spring and will be supported by a marketing campaign including national outdoor advertising in November.

The launch follows another limited edition cider called Summer Blend earlier in the year.

Red Apple is made using specially selected Katy apples from Herefordshire orchards.

Doug Cook, brand manager at Heineken UK, said: “Bulmers Summer Blend proved to be an outstanding success and surpassed our expectations.

“It proved popular not only with existing cider drinkers but also in growing the category by introducing more people into cider.

“Red Apple is a fantastic liquid and we are confident that it will prove to be just as successful.”




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter