Wolf Blass hits TV screens

11 October, 2010

Wolf Blass has embarked on a national TV campaign as part of a £2 million spend on the brand this year by Treasury Wine Estates EMEA.

There are two versions of the ads: one which focuses on a cricket promotion to win VIP trips to the Ashes series this winter in Australia, while the other features the latest launches, Yellow Label Sparkling Rosé and the premium Silver Label range.

The ads appear on ITV, Channel 4, Channel 5 and regional variations as well as satellite channels.

Wolf Blass is also launching The Platinum Club, offering exclusive sporting and wine themed content.

The club is free to join at wolfblassplatinumclub.com. Members will have access to exclusive content, including sporting interviews, monthly competitions and offers, recipes and wines of the month, and reviews and tasting tips. The club will use social media outlets such as Twitter and Facebook to attract new consumers to the brand.

Annabel Keech, Wolf Blass senior brand manager, said: “This is the first time that we have worked with a digital marketing agency and in today’s society the use of social and online media is essential to engage new audiences as well as strengthen relationships with existing ones.”

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