Foster's brings back Alan Partridge

11 October, 2010

Alan Partridge is back in business thanks to a deal with Foster’s.

The Heineken UK brand is sponsoring a series of 12 11-minute episodes on its website, fostersfunny.co.uk, from November 5.

Marketing manager Gayle Harrison said: “We are delighted to be working with one of the UK’s all-time favourite comedy shows as part of Foster’s comedy sponsorship programme and we look forward to increasing the brand’s dialogue and engagement with lager drinkers through this exclusive new partnership.”

Partridge himself said: “I am delighted to announce that, after years as a regional broadcaster on North Norfolk Digital, my groundbreaking radio segment, Mid Morning Matters will now be accessible to a potential audience of billions via the world wide web.

“That it has taken Foster’s to help realise my dream of joining the information superhighway is a damning indictment of the established broadcasters.”




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter