Jacob's Creek in Wimbledon tie-up

12 October, 2010

Jacob’s Creek has succeeded Blossom Hill as the official wine of Wimbledon.

The Pernod Ricard brand has signed a deal with the All England Club which starts with next summer’s event and runs until 2015.

Jo Adamo, global marketing director for Jacob's Creek, said: “Wimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and as such provides a wonderful opportunity to align Jacob’s Creek with the hearts and minds of spectators around the world.”

Blossom Hill has been the tournament’s official wine for the past four years.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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