Cider maker launches apple juice

12 October, 2010

Aspall has introduced 100% Pressed English Apple Juice following a successful trial in around 100 south east supermarkets earlier this year.

The product has an RRP of £1.89 per 1-litre bottle and uses a blend of sweet English Cox and sharp English Bramley, creating a “fresh, natural nose with a crisp sweet taste and dry notes”, according to the family cider business.

Aspall commercial director Geoff Bradman said: “We have supplied apple juice to the trade for over 40 years and pioneered apple juice distribution 20 years ago.

“Offering an alternative to the plethora of imported products, our new apple juice is made from 100% pressed English apples to provide the best quality taste possible. Sales of the juice have already exceeded all expectations and our overall business continues to grow.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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