Resealable tops for Tesco sparklers

13 October, 2010

Tesco has introduced resealable tops on four of its sparkling wines.

BWS category director Dan Jago said: “This is great news for customers who are just looking to enjoy the odd glass of sparkling wine as Zork keeps the bubbles in the bottle for more than a week.

“And because the bottle can now be perfectly resealed we believe the innovation will introduce more people to sparkling wine.

“The Zork top is not only safe and easy to use but also retains the satisfying pop, as well as the sense of celebration and ceremony associated with opening a bottle of sparkling wine.

“And it’s 100% recyclable and can be used to reseal other similar bottles.”

Four wines will initially feature the Zork top – Sparkling Mateus Brut Rosé; Tesco 1531 Banquette de Limoux; Dino Durello Spumante; and Tesco Finest Angas Rosé.

Jago said: “We think that the sparkling wines featuring the Zork will appeal especially to women.

“We know from research that some women have a fear of opening sparkling wines because of the pressurised cork so this innovation will ultimately give them greater control.”

Tesco hopes Champagnes and cavas will eventually also use the Zork but at present both products are restricted to cork stoppers.




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