Treasury restructure leads to senior job losses

15 October, 2010

Treasury Wine Estates EMEA, previously known as Fosterís EMEA, has made three senior personnel redundant as a result of a restructure across its wine business.

Commercial director for UK and Ireland Neil Barker, marketing director Richard Trimby and commercial director for continental Europe Stuart Pickles have been laid off.

Dan Townsend, formerly managing director for Maison Louis Latour Agencies, has been appointed general manager for the UK and Ireland. He will take up his new position on January 4 next year.

Meanwhile, Wolf Blass has embarked on a national TV campaign as part of a £2 million spend on the brand this year.

There are two ads: one focuses on a cricket promotion to win VIP trips to the Ashes, while the other features the latest launches, Yellow Label Sparkling Rosť and the premium Silver Label range.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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