Revamp for Londis and Budgens wines

15 October, 2010

Budgens and Londis have given their French and Italian ranges a new look in the run-up to Christmas.

The ranges have been given distinctive, contemporary labels that aim to make it clear which country they are from, while back labels have more information on the style of wine, wine industry taste standards, serving instructions and allergy information.

The French range includes a Fitou, Corbières and Rosé d’Anjou among other AOC, vin de pays and table wines, while the six-strong Italian range focuses on classic regions including Frascati and Chianti.

“We are capitalising on the opportunity to further grow wine sales since the economic conditions favour the off-trade as consumers look for a cheaper alternative to going out to drink,” said trading director Willie Hamilton.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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