After Eight focuses on dinner parties

15 October, 2010

Nestlé Confectionery is backing its After Eight brand with a £1 million print and online ad campaign pre-Christmas.

The activity includes an eight-page guide on the perfect dinner party, which will appear in BBC Good Food magazine.

The pre-Christmas period also sees the appearance of a 33% extra-free pack.

“Convenience retailers can really make a mint by focusing on the best performing brands,” said trade communications manager Graham Walker. “After Eight is the second-biggest Christmas line.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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