Indie shortlist for Kiwi trip

15 October, 2010

New Zealand Winegrowers has ann-ounced the finalists in its independent wine merchant competition.

Rodney Densem Wines of Nantwich in Cheshire; Amps Fine Wines of Oundle, Peterborough; Taurus Wines of Bramley in Surrey; Flagship Wines of St Albans, Hertfordshire, and Laithwaites’ shops will be invited to the Providores restaurant in London, where the winner will be announced.

The overall prize is a buying trip for two to New Zealand in 2011.

A panel of judges, including OLN editor Rosie Davenport, assessed retailers who ran a three-week New Zealand promotion on their displays, promotions and advertising, as well as commercial results.

NZW director David Cox said the judges had been delighted with the high quality of promotions. “There were some extremely inventive virtual masterclass tastings with Kiwi winemakers using Skype and so forth,” he said.

“All the independent retailers who took part reported not only substantially increased sales, often without any special price discounting, but that the mix of the NZ wines they sold actually increased the average retail price over the period.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter