Jacobís Creek signs Wimbledon deal

15 October, 2010

Jacobís Creek has signed a five-year deal to sponsor Wimbledon after Blossom Hill announced the end of its support for the tennis championship last month.

The deal makes Jacobís Creek the exclusive pouring wine at Wimbledon and the brand will advertise its status as the tournamentís official wine around the world.

Global marketing director Jo Adamo said: ďWimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and, as such, provides a wonderful opportunity to align Jacobís Creek with the hearts and minds of spectators around the world.Ē?Pernod Ricard has also announced it will sponsor TV channel Dave for six months, to coincide with the third burst of its True Character TV ads.

Eight 10-second idents will appear during peak viewing from 6pm-9pm on weekdays and noon-5pm at weekends.

Head of marketing Matthew Bird said: ďThe six-month deal will allow us to showcase multiple ranges, including Jacobís Creek Classic, new Jacobís Creek Regional Reserve and our Jacobís Creek Sparkling portfolio.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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