Booker supports indies with seasonal discounts
Published:  15 October, 2010

Booker and its suppliers have invested 8 million in cutting the prices of 500 products to help independents stay competitive over Christmas in its biggest ever price initiative.

Eighteen wine, spirit and cider brands are among the 500 slashed prices, including Mumm Champagne cut from 23.89 to 19.99, 12 bottles of Johnnie Walker Black Label down from 115.99 to 97.99 and Jacques cut from 14.95 to 13.45 for 6x75cl.

Prices have also been reduced in grocery, soft drinks and non-foods.

Retail sales director Steve Fox told OLN: Its not about a price war its about continually looking at ways of improving the price offer for our customers.

We think it is going to be a challenging next six, 12 or 18 months and if we can help our customers make more profits that is good news for us. We are here to support the independents and that is what we will do.?This is the first of a series of Rollback promotions and ends on January 3 the second set of 500 products will have their prices slashed for 12 weeks from then.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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