Chance for Tuborg fans to bag a prize

15 October, 2010

Tuborg is looking to strengthen its links with music through an on-pack record bag giveaway.

Fashion label Gio-Goi has created an exclusive record bag for the Carlsberg-owned beer brand.

Fans who collect eight Gio-Goi tokens from promotional packs can claim one of the 3,000 limited edition bags, and will also be entered into a draw to win a trip to Ibiza for four people.

“We are delighted to unveil this partnership between two cutting-edge ?brands,” said Carlsberg UK director of brands and insight Paul Davies. “Both share a passion for music and have similar target markets: 18 to 24-year-olds who love music and fashion.”




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