Chance for Tuborg fans to bag a prize

15 October, 2010

Tuborg is looking to strengthen its links with music through an on-pack record bag giveaway.

Fashion label Gio-Goi has created an exclusive record bag for the Carlsberg-owned beer brand.

Fans who collect eight Gio-Goi tokens from promotional packs can claim one of the 3,000 limited edition bags, and will also be entered into a draw to win a trip to Ibiza for four people.

“We are delighted to unveil this partnership between two cutting-edge ?brands,” said Carlsberg UK director of brands and insight Paul Davies. “Both share a passion for music and have similar target markets: 18 to 24-year-olds who love music and fashion.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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