After Eight focuses on dinner parties

15 October, 2010

Nestlé Confectionery is backing its After Eight brand with a £1 million print and online ad campaign pre-Christmas.

The activity includes an eight-page guide on the perfect dinner party, which will appear in BBC Good Food magazine.

The pre-Christmas period also sees the appearance of a 33% extra-free pack.

“Convenience retailers can really make a mint by focusing on the best performing brands,” said trade communications manager Graham Walker. “After Eight is the second-biggest Christmas line.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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