Lightweight bottles for Californian wines

27 October, 2010

The Co-operative is introducing lightweight glass bottles for its own-label Californian wines in a move which will save an estimated 530 tonnes of glass each year.

The switch from 460g to 345g bottles will also cut carbon dioxide emissions by 450 tonnes a year, the retailer said.

The Californian range includes Pink Chill rosé, the Co-op’s best-selling own-brand wine, as well as Fab Cab and Big Chill.

The Co-operative has already introduced lightweight bottles for 60 of its own wines.

Co-operative Food environment manager Iain Ferguson said: “We’re really pleased to be lightweighting these bottles, which is another step forward in our glass lightweighting agenda.

“The environment – and taking action on packaging – is a major concern for our customers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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