WineShak plans more shops

29 October, 2010

WineShak has plans for at least three more branches after reporting successful trading in the former First Quench stores it bought from the administrator in December last year.

Wickham Vineyard, the English and French wine producer which owns the brand, originally took on 14 shops, one of which has since closed.

Associate director Robbie Saunders said further openings had taken place in

former Wine Rack shops in Hartley Wintney and Petersfield, Hampshire. The business also expected to open a store in Hayling Island that had not been part of the First Quench estate.

Saunders, a former district and branch manager with First Quench, said the short-term target was for a further three shops but added that the company was ambitious and had no upper limit for the estate size.

“It’s just about looking at wherever there’s an opportunity – I don’t think there’s a cap on it,” he said. “We’re so pleased with how well they’re going and there’s still so much potential there. We’re not going to sit back and say we’re the finished article, because we’re not.”?WineShak puts English wine at the centre of its offer but also sources inter­national products, typically exclusives not found in supermarkets.

“We’re having to stock the mainstream lines that you see in the high street but we’re trying to stock lines that people might not have seen – wines that the bigger boys tend to ignore,” Saunders said.

Stores are also stocking a selection of local ales.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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