Bulmers wants shoppers to see Red

29 October, 2010

Heineken UK is supporting its new

imited edition Bulmers cider with an above-the-line campaign.

Bulmers Red Apple has been released as a follow-up to the cider brand’s Summer Blend product. It is being backed by a national outdoor campaign, video-on-demand ads, digital marketing and in-store sampling. Posters will appear on outdoor sites and near grocery stockists from November.

Stockists of the limited-edition variant will also appear on an updated version of the Bulmers smartphone app.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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