Argentine wine app launched

29 October, 2010

Wines of Argentina has launched a social media application that aims to help consumers engage with the country’s wine.

Wine Guru gives users the chance to set up virtual vineyards and create a wine by selecting grapes, locations, harvest times, pricing and marketing strategies.

“The idea of Wine Guru is very simple – help consumers to engage with Argentine wine in a fun, interesting and interactive environment that puts them at the centre of the experience,” said Wines of Argentina’s Andrew Maidment. The game can be played at winesofargentina.org/wineguru or through Facebook.

Meanwhile, Chile’s Cono Sur has launched an iPhone app that offers users a “personal sommelier” to guide them through their purchase. It includes barcode software that can scan Cono Sur bottles to bring up details including tasting notes, vintage, barrel ageing, food-matching and other useful information. Award-winning wines will show what awards they have won and give associated press comments.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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