Free Run unveils new Felix Solis packs

29 October, 2010

Free Run Wines has launched two different pack formats for its biggest agency, Felix Solis.

Castillo de Los Molinos’s red and white blends have been released in a 2.25-litre bag-in-box and Castillo de Albai Rioja is now available in an 18.7cl bottle.

“We developed the 2.25-litre pack because it’s what the market is asking for,” said commercial director Charles Elms. “There’s been a real increase in interest in smaller-format bag-in-box in recent months. We work closely with our suppliers and customers to develop new products and concepts – so it’s great to see this hit the shelves in Tesco.”?Free Run is also launching Pierre Darcy’s Blanc de Noirs Champagne and Roussillon’s Château de Jau, while Viña Albalí has two new Asda listings.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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