Free Run unveils new Felix Solis packs

29 October, 2010

Free Run Wines has launched two different pack formats for its biggest agency, Felix Solis.

Castillo de Los Molinos’s red and white blends have been released in a 2.25-litre bag-in-box and Castillo de Albai Rioja is now available in an 18.7cl bottle.

“We developed the 2.25-litre pack because it’s what the market is asking for,” said commercial director Charles Elms. “There’s been a real increase in interest in smaller-format bag-in-box in recent months. We work closely with our suppliers and customers to develop new products and concepts – so it’s great to see this hit the shelves in Tesco.”?Free Run is also launching Pierre Darcy’s Blanc de Noirs Champagne and Roussillon’s Château de Jau, while Viña Albalí has two new Asda listings.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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