Alcoholic twist from Fentimans

29 October, 2010

The extended ginger beer market has taken a further twist, with soft drinks manufacturer Fentimans launching an alcoholic version.

The move followed hot on the heels of Halewood International introducing the opposite – a non-alcoholic version of its Crabbie’s alcoholic ginger beer.

Fentimans’ Hollows brand is a 4% abv brew, in a 50cl bottle with an rrp of

£2.50. It has been made with Chinese root ginger fermented with botanical ingredients for 12-14 days, and pear juice is added to give it body.

Fentimans said the new drink was free from artificial flavourings, colours and preservatives.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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