Alcoholic twist from Fentimans

29 October, 2010

The extended ginger beer market has taken a further twist, with soft drinks manufacturer Fentimans launching an alcoholic version.

The move followed hot on the heels of Halewood International introducing the opposite – a non-alcoholic version of its Crabbie’s alcoholic ginger beer.

Fentimans’ Hollows brand is a 4% abv brew, in a 50cl bottle with an rrp of

£2.50. It has been made with Chinese root ginger fermented with botanical ingredients for 12-14 days, and pear juice is added to give it body.

Fentimans said the new drink was free from artificial flavourings, colours and preservatives.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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