Blavod aims to stand out from the crowd

29 October, 2010

Blavod black vodka has had a makeover.

Supplier Blavod Drinks said the brand would be receiving additional marketing support “to refresh opinions and attitudes around a product that delivers a genuine point-of-difference in a crowded vodka category”.

Blavod is made using black catechu, a herb extract from a tree native to Burma and eastern India.

Managing director Richard Ambler said: “We have updated the packaging with a more premium black bottle to achieve greater standout on shelf.”?Blavod has an rrp of £15.99 and is listed by Asda.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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